•Advantages of Multimedia
•The use of multimedia offers many
advantages:
•1. Enhancement of Text Only Messages:
Multimedia enhances text only presentations by adding interesting sounds and
compelling visuals.
•2. Improves over Traditional Audio-Video
Presentations: Audiences are more attentive to multimedia messages than
traditional presentations done with slides or overhead transparencies.
•3. Gains and Holds Attention: People are
more interested in multimedia messages which combine the elements of text,
audio, graphics and video. Communication research has shown that the
combination of communication modes (aural and visual) offers greater
understanding and retention of information.
•4. Good for "computer-phobics":
Those who are intimidated by computer keyboards and complex instructions are
more comfortable with pressing buttons with a mouse or on a screen.
•5. Multimedia is Entertaining as Well as
Educational:
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